Facing the rapidly developing office furniture market, many domestic office furniture enterprises do not pay attention to product design and quality, and lack scientific marketing strategy. Lack of long-term, stable and scientific strategic guidance on product development, brand building, marketing, market promotion, channel management, logistics distribution, after-sales service, manufacturer relations and other issues, which can only occupy the low-end office furniture market with low profits, resulting in the leading position of international brand furniture in the medium and high-end market of the office furniture industry.
Difficulties faced by the development of domestic office furniture hardware industry
Throughout China's office furniture industry, the phenomenon of homogenization and low-end competition still exists. The main performance is: the enterprise design and development ability is not strong, and the new product development is mainly to imitate foreign brand products. Although many enterprises begin to pay attention to brand management, the competition in the whole industry is still in the stage of product competition, which will inevitably become price competition. The main customers of office furniture are enterprises, institutions, government agencies and other groups, and some enterprises do not pay enough attention to brand promotion.
With the increasing number of enterprises, the demand for office furniture is also increasing, and the market prospect is good. With a good prospect, it will naturally become a "sweet cake". The competition is becoming more and more intense. Foreign enterprises continue to pour into the domestic market, and domestic office furniture enterprises are in danger. Insiders said that although the state has continuously improved the furniture industry standards in recent years, the office furniture industry is still in a state of serious homogeneous competition, and the phenomenon of product plagiarism and imitation is common in the industry. Some so-called brand furniture manufacturers reduce costs by outsourcing cheap products to small factories. The entry threshold of the industry is low. In order to quickly improve the market share, many short-sighted enterprises do not hesitate to take non-standard competitive behavior to obtain sales and disrupt the market order. Some enterprises that insist on quality win have been seriously hit in the disorderly competition.
